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Marketing Channels Strategy (GE) 8-e特惠價分享 開箱文 博客來網路書店

內容簡介: Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

1.Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.

博客來網路書局2.Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
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3.Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
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Marketing Channels Strategy (GE) 8-e特惠價分享 好書推薦 博客來網路書店

• 已追蹤作者：[ 修改 ]

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  作者： Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2014/11/11
• 語言：英文

Marketing Channels Strategy (GE) 8-e特惠價分享 評比 博客來網路書局

Marketing Channels Strategy (GE) 8-e特惠價分享

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