Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10-e省錢買東西
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Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10-e省錢買東西 開箱文 博客來網路書店
內容簡介: 博客來 In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a big picture? approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today's business world, one must recognize how a firm can use all the promotional tools to communicate with its customers.
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Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10-e省錢買東西 好書推薦 博客來網路書店
- 作者： Belch 新功能介紹
- 出版社：華泰文化 新功能介紹
- 出版日期：2014/09/29
- 語言：英文
Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10-e省錢買東西 評比 博客來網路書局
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Advertising and Promotion：An Integrated Marketing Communications Perspective (Asia Global Edition)10-e省錢買東西
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