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商品訊息功能:

Marketing for Hospitality and Tourism (第6版)驚喜分享開箱文博客來網路書店

內容簡介: This sixth edition offers a major revision that reflects current trends, including the increasing use of social media in the hospitality industry.

New To This Edition:
1.New coverage of social media shows how to use Facebook and Twitter to increase customer loyalty, build brand awareness, and reduce promotions costs.

2.New student review process involves end user in the development process and ensures each chapter is filled with examples that are current, relevant, clear.

3.New cases and examples highlight companie博客來s博客來書店 that students can relate to, such as Chipotle and Starbucks.

博客來網路書局作者簡介

Philip Kotler

現職：Northwestern University

John T. Bowen博客來網路書店現職：University of Houston

James Makens

現職：Wake Forest University

Marketing for Hospitality and Tourism (第6版)驚喜分享好書推薦博客來網路書店

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作者： Kotler、Bowen、Makens 新功能介紹
出版社：華泰文化新功能介紹
出版日期：2013/05/14
語言：英文

Marketing for Hospitality and Tourism (第6版)驚喜分享評比博客來網路書局

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