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Marketing Management- An Asian Perspective(6版)評鑑開箱

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Marketing Management- An Asian Perspective(6版)評鑑開箱開箱文博客來網路書店

內容簡介: Marketing Management: An Asian Perspective, 6/E boasts a host of new features and continues with the key factors that have made the earlier editions succ博客來書店essful.

1.Provide an Asian perspective:Asian marketing concepts and applications such as Islamic marketing, guanxi and chaelbolwill be introduced in this edition. The balanced mix of Asian and International examples and cases are featured so that students are able to better relate to the concepts that are illustrated with case studies and examples closer to home, helping them learn faster and better.

2.Unique features in helping students to learn better博客來網路書店: A conceptual mindmap at the end of ea博客來網路書局ch chapter will help students see the links amongst various concepts and get the big picture. In addition, a beefed-up summary which includes key diagrams, examples and even photos will serve to consolidate the student’s knowledge and is a speedy revision tool.

3.Interactive learning on MyMarketingLab (MML):The online tutorial and assessment platform offers a wealth of hands-on activities and exercises that let students learn interactively, engaging and coaching them to becoming better marketers.

作者簡介

Philip Kotler博客來

現職：Northwestern University

Kevin Lane Keller

現職：Darthmouth College

Ang Swee Hoon

現職：National University of Singapore

Leong Siew Meng

現職：National University of Singapore

Tan Chin Tiong

現職：Singapore Management University?

Marketing Management- An Asian Perspective(6版)評鑑開箱好書推薦博客來網路書店

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作者： Kotler等新功能介紹
出版社：華泰文化新功能介紹
出版日期：2013/01/31
語言：英文

Marketing Management- An Asian Perspective(6版)評鑑開箱評比博客來網路書局

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